On September 9th, Univision, the media corporation responsible for popularizing the view that Latinas/os (sic “Hispanics”) speak Spanish and respond well to Spanish advertising and programming, aired the first bilingual presidential debate for the Democratic Party. Two of the six candidates are fluent Spanish speakers, Governor Bill Richardson and Senator Christopher Dodd, but they were not allowed to use it during the debate. In his handsomely accented Mexican Spanish, moderator Jorge Ramos reminded Gov. Richardson that those were the rules agreed upon. It is reasonable to assume that such agreement was based on the notion of equaling the talking field. As Univision has fervently argued to advertisers, if viewers listened to their candidates in Spanish, they would be promptly convinced by their elocution. And we don’t want anyone voting for Gov. Richardson or Sen. Dodd simply because they speak Spanish: do we?