Co-authored with Aaron Winter Although usually associated with so-called ‘fringe’ movements, we have recently witnessed a proliferation of survivalist phenomena both in the margins and mainstream. In 2008 MSNBC reported that 'in hard times, some flirt with survivalism: Economic Angst has some Americans stockpiling “beans, bullets and Band-Aids”'. A virtual explosion of survivalist film and TV has followed, from The Walking Dead to Bear Grylls’ Running Wild and Mission Survive. With a fully mediatised survivalism as its context, British satirical periodical The Daily Mash recently published an article claiming that: ‘Bear Grylls’ latest challenge is to live in London while earning £12.50 an hour’. While a spoof, the piece places both Grylls and survivalism as entertainment back in the context of the economic crisis and austerity, which in turn sparked the proliferation and popularity of survivalist trends. Furthermore, it juxtaposes survivalism with the often desperate conditions of survival under which a growing number of British people live. While Grylls’ survival skills are performed for our entertainment and are celebrated, those who really must survive in poverty under austerity receive no recognition for their considerable resourcefulness and resilience. So-called ‘poverty porn’ reality shows portray real people struggling for survival while living off benefits (social security) or being perpetually under-employed. The subjects of this reality TV genre are demonised as ‘scroungers’ in media representations and threatened with ever-greater cuts in real life, since ‘poverty porn’ has arguably emerged as an ideological tool that smooths the way for increased austerity, consistently affecting the most vulnerable. While Bear Grylls’ survival in the wild inspires awe, economic survival closer to home makes for an abject spectacle, further deepening the social divide that caused it in the first place. They each constitute different aspects of survivalist media entertainment. This PowerPoint presentation takes The Daily Mash piece as a starting point and explores the role of increased economic and political insecurity and disenfranchisement, the neo-liberal rejection of the social and promotion of individualism, in the expansion and diversification of survivalist phenomena and media. We use images and stills from journalistic representations of the economic crisis, survivalist fictional and reality TV genres, as well as data about the effects of austerity, unemployment, homelessness, urban degeneration and gentrification. We aim to complicate and enrich common conceptions of survivalism and survivalist media with a reflection on poverty and economic survival.