Ok - I'll try a reading... I havent seen the film - but it seems parody like of bollywood film sequences at the same time as it reinforces the same. As bollywood and tollywood (telugu/tamil "hollywood") viewers know the dutch tulips are a common feature in romance duets in bollywood and tollywood. There seems to be a modernity narrative somehow embedded in this though - I wish I understood tamil - the language nuances are probably not as clear in the English subtitles. While it seems to invoke genres of (brahmin and rural culture focused) Telugu films produced by Vishwanathan in the 80s (Shankaraabharanam, Saptapadi etc), there is also a Mehmoodlike parodying of the South Indian Brahmin figure (you have already pointed to this). as for what is global and what is local - I am glad you added on the "for whom". I see a redefining of a "local" for the "global" - i.e. the NRI audience. But I also see a parodying of a particular global for a certain kind of (class/caste based) local. While the "fusing" of genres makes for interesting viewing, I am afraid I see selective exotic locales linking to global capital... (no doubt as it attempts to speak to a South Indian Tamil NRI ish audience). But yet it is not that straightforward - because it also attempts to speak to a local Tamil Indian audience in the way that it mocks the brahmin with his Western influenced mixed up notions of romance. Again I dont feel I can comment in depth without having seen the full film.