Elizabeth A. Spencer, Ph.D., is an Assistant Professor in the Department of Integrated Strategic Communication at the University of Kentucky. Her teaching experience includes creative, strategic, and social media; public relations; and health communication. Dr. Spencer’s research examines corporate social responsibility, crisis communication, social media, and strategic messaging of health issues and contexts. Additionally, her scholarship investigates media messages and communication issues relating to persons living with Alzheimer’s and dementia and their caregivers. Her passion for creative media began with a professional photography degree and has continued through production of a narrative documentary film and her professional work in creative media production and consulting.