Jennifer Hessler is a postdoctoral fellow in the Film/Media program at Bucknell University. She received her PhD in Film and Media Studies from the University of California, Santa Barbara. She is currently working on a book titled, Television Ratings: From the Audimeter to Big Data, a technological history of the Nielsen ratings that examines the role of audience analytics and data-driven consumer surveillance in the foundation and evolution of commercial television. She has published work in Television & New Media, The Velvet Light Trap, Media Fields, and the forthcoming edited collection Laboring Bodies and the Quantified Self.
The long-tail & fan experience