As commenter

• In Media Res
  Re: "Be Yourself; Everyone Else Is Already Taken" and Other Adventures in Street Style Marketing

  Circularity of Co-optation

  By

  Alex Tudela Brown University

  Friday, April 15, 2011 — 10:47 pm

  I think it's pretty unavoidable, this which-can-first question.  It reminds of Thomas Frank's "The Conquest of Cool," where he talks about the co-optation of a countercultural ethos by admen in the sixties to attract the young counterc ...
• In Media Res
  Re: Urban Prep: New Interpretations of American Prep

   Thank you for commenting on

  By

  Alex Tudela Brown University

  Friday, April 15, 2011 — 11:09 pm

   Thank you for commenting on my piece, Nedda! There's another clip by Street Etiquette that shows one of the men holding a Yves Saint Laurent bag.  The fact that he is carrying this luxury bag demonstrates how consumerism is still very much at play f ...