David Craig teaches graduate courses in media industries, management, and practice in the Communication Management Masters program at USC Annenberg. He is also a Visiting Professor at Shanghai Jiao Tong University in the Institute of Cultural and Creative Industries and a Fellow in the Peabody Media Center. Along with his collaborator, Professor Stuart Cunningham from QUT in Brisbane Australia, they have co-authored numerous journal articles, book chapters, and a series of books about the rise of competing creator-driven industries, including Social Media Entertainment (NYU Press, 2019), Wang Hong (Palgrave, 2020) and Creator Culture (NYU Press, 2021).