Circularity of Co-optationI think it's pretty unavoidable, this which-can-first question. It reminds of Thomas Frank's "The Conquest of Cool," where he talks about the co-optation of a countercultural ethos by admen in the sixties to attract the young counterc ...
Thank you for commenting onThank you for commenting on my piece, Nedda! There's another clip by Street Etiquette that shows one of the men holding a Yves Saint Laurent bag. The fact that he is carrying this luxury bag demonstrates how consumerism is still very much at play f ...