Dr. Ó Baoill holds a PhD from the University of Illinois at Urbana-Champaign, where he studied at the Institute for Communications Research. His work focuses on the political economy of the mass media, with a particular interest in the interplay of technological change, regulation and not-for-profit media.
At NUI Galway, he teaches into the MA in Journalism, and contributes to modules in English and Media Studies, including the BA in English and Media Studies.
A graduate of NUI Galway, where he earned a BSc in Mathematics, he was the founding station manager of the university radio station, Flirt FM. He was appointed to the Broadcasting Complaints Commission by the Irish government in 1997, serving a three year term, and also worked as a Market Analyst within eircom's Strategic Pricing Unit from 1998-2002. He holds an MA in Communications and Cultural Studies from Dublin City University. He is a member of the Interim Steering Group of Media Literacy Ireland, and a member of the International Association for Media and Communication Research (IAMCR), where he is active in both the International Communication (INC) and the Community Communication and Alternative Media (COM) sections.