In the first season of Showtime's L Word, Alice charts her lesbian friends' sexual relationships. In season four, Alice produces an interactive web-based chart and Showtime advertises OurChart—an Internet social networking site "for lesbians" with a chart, personal profiles (including a listing for Leisha who plays Alice), and advertisements. The promo for OurChart depicts Alice pressed against glass as if she is about to shift from one "side" of the monitor to the other and envisions the endeavor as the "first time TV and the Internet have […] come together and acted as a launching pad for a social networking site." This is not new. However, this crossover and Alice's/Leisha's liminal position mess with distinctions between program/audience, actor/participant, and mass-produced/personalized. This is continued in the L Word's Second Life setting--an Internet graphical "chat"--where individuals' avatars can occupy the position of actors. OurChart.com claims that "You're on it" but doesn't explain who is constituted by this liveness, direct address, and personalization. Lesbians are acknowledged, rendered as active subjects and erotic bodies, and sold to corporate advertisers and male users. Without qualifiers, OurChart's "you" and "our" refer to anyone and everyone. "Male" is a profile option but sexuality has to be produced by the individual. For instance, people use the "Quality I most like in a woman" profile question to articulate essentialist ideas and male heterosexuality and homosexuality. Some men articulate their position with comments like "I don't like women." With such design and desires, OurChart addresses women but it is not ours.