Watching the British Petroleum animated ad “Getting Better” with its infectious pop song and bright, clean, webby look of limited animation (simple round shapes, bright limited pallet, flattened perspective), establishes a scene of euphoria at the BP station: BP’s eye of Sauron beams an array of refreshments, food, and toilet seats, gas pumps look like MP3 players, and gleeful weebl people fly above the car. BP has often distanced itself from an energy company (oil, gas and chemicals) with its Beyond Petroleum ads, but here it attempts to go even further beyond reality, suggesting trips to the gas station are an immensely fulfilling experience. The ad caused me to pay more attention to the local BP gas stations in my area, with their busted concrete lots, rusted pumps, weeds, and derelict huts for employees—not the experience of plenitude the ad suggests. BP has recently been navigating its way through public relations and real disasters in the US: an accident at an oil refinery in Texas killing 15 employees, oil spills in Southern California, and plans to dump thousands of pounds of toxic sludge into Lake Michigan (from an expanded oil refinery in Whiting, Indiana). Can BP wipe away its company history and its oil production clean with the white wash of new media pop aesthetics?