MediaCommons is a strong advocate for the right of media scholars to quote from the materials they analyze, as protected by the principle of “fair use.” If such quotation is necessary to a scholar’s argument, if the quotation serves to support a scholar’s original analysis or pedagogical purpose, and if the quotation does not unduly harm the market value of the original, we must defend the scholar’s right to quote from the media texts under study. MediaCommons holds that scholarly quotation under Fair Use enhances the value and cultural currency of objects of study.