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  TikTok is Making Sustainable Shopping Cool-- And Gen Z is Behind It

  By

  leahskoyles University of California Santa Barbara

  September 29, 2021

  TikTok is Making Sustainable Shopping Cool-- And Gen Z is Behind It #TikTok #GenZ #Trendsetting #Sustainability For many members of Gen Z, thrift and vintage shopping is all about the hunt. The allure of shopping for clothing that no one else owns in an e ...