kaiprins

Ph.D. Student and Teaching AssistantUniversity of Wisconsin - Madison

MadisonWisconsinUnited States

As contributor

In Media Res

What Makes a Real Man "Real?": Advertising Authentic Masculinity in Men's Grooming Ads

By
kaiprins University of Wisconsin - Madison

September 20, 2021
What Makes a Real Man "Real?": Advertising Authentic Masculinity in Men's Grooming Ads masculinity advertising marketing authenticity Curator's Note From soap and menstrual pads to lingerie and cereal, contemporary marketers and advert ...