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  All the Way Home: Disney Dominance and the State of Brand Assimilation in the MCU

  By

  Matthew J. Smith Radford University

  Trevor Smith Oberlin College

  April 13, 2023

  All the Way Home: Disney Dominance and the State of Brand Assimilation in the MCU MCU Disney branding Spider-Man Dr. Strange Professor X In Spider-Man: No Way Home, Peter Parker (Tom Holland) attempts to reclaim his anonymity, inadvertently drawing villai ...