I’ve found the most interesting part of the show is the retelling of the fairy tale character stories. In doing so, the writers have created multi layered characters breaking down the strict good vs. evil binary structure as you’ve noted. The original fai ...
The second nine seconds in the spot reveals the good/evil binary. The montage format aids the delineation of a binary and the tension inherent in it. Both in the ad and through the series the good/evil distinction is indexed visually where white connotes ...
Thirdly in the last nine seconds the ad emphasizes the link between ABC’s successful series Lost explicitly linking it to Once Upon A Time. The connection between Lost and Once Upon a Time comes up with the inclusion of text that reads, “from the writers ...
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"Good Vs. Evil!"
"Good Vs. Evil!" cont'd
"Good Vs. Evil!" cont'd part 3