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Melissa Aronczyk
Assistant Professor, Journalism and Media Studies
Rutgers University
http://www.melissaaronczyk.com
As contributor
In Media Res
Beyond the Brand
By
Melissa Aronczyk
Rutgers University
June 17, 2013
Beyond the Brand Media and Communication Studies critique branding Curator's Note In Sofia Coppola’s new film The Bling Ring, California teens break into celebrities’ homes, grab Manolos and McQueens, and hit the clubs. Of course, for these tee ...