As commenter

• In Media Res
  Re: The Many Texts of Textless Paratexts

  UNWITTING VS. "WITTING" TRAILERS

  By

  Johannes Mahlknecht University of Innsbruck, Austria

  Wednesday, March 19, 2014 — 2:26 pm

  Hi Taylor. Hmmm, I think didn’t mean that the "Minesweeper"-trailer ACTUALLY inspired the film versions of "Battleship" and "Monopoly" (and possibly other such adaptations to come), let alone that the makers of the trailer th ...
• In Media Res
  Re: Silly Elephants Dancing Without Meaning? On "Paratexts Without Texts"

  ALL YOU NEED IS THE TRAILER!

  By

  Johannes Mahlknecht University of Innsbruck, Austria

  Wednesday, March 19, 2014 — 1:57 pm

  Hello Jonathan, and thanks for your post. It really reminds me of what Vincenz Hediger once said at a conference in Innsbruck about trailers in general; that they're so great because they "spare you the trouble of watching the whole movie" ...