As commenter

• In Media Res
  Re: Commoditized Visibility: Coca-Cola, The World Cup, and the People

  Neoliberal narratives

  By

  Thomas F. Corrigan Dept. of Communication Studies, CSUSB

  Tuesday, October 21, 2014 — 4:41 pm

  Thanks for your post, Chris. World Cup advertising is attractive to Coca-Cola and other corporate giants because of the sheer visibility of the matches; however, you've also made an important point that the social meanings associated with sports and ...
• In Media Res
  Re: The Wiziwig World Cup: P2P catches up with live sports

  Communitarian Aspects

  By

  Thomas F. Corrigan Dept. of Communication Studies, CSUSB

  Wednesday, October 22, 2014 — 6:07 pm

  The communitarian dimension is interesting, Chris. Sports and sports media consumption have long functioned as mechanisms for community building (albeit often through processes of exclusion, historically for women, but also the "other" team/comm ...