Avi Santo

As commenter

In Media Res

Re: “Sometimes My Kids Seem Like a Bunch of Kangaroos!”

fascinating piece, Henry. In

By
Avi Santo Old Dominion University

Thursday, May 8, 2008 — 11:09 pm
fascinating piece, Henry. In reading your comment and watching these commercials, I'm reminded of how certain children's properties like the Lone Ranger shifted their rhetoric in the postwar era from teaching children appropriate civic behaviors ...
In Media Res

Re: Bleak House - Beautiful Things

While I agree that youtubers

By
Avi Santo Old Dominion University

Monday, November 20, 2006 — 3:21 am
While I agree that youtubers offer up an opportunity for reimagining professional labor and challenge who has the right to assert the "meanings" for TV texts, it seems that the Bleak House clip provides a classic example of the need to be wary o ...
In Media Res

Re: National Dance Styles and Global Television Formats

and yet I think the banner

By
Avi Santo Old Dominion University

Tuesday, December 4, 2007 — 6:54 pm
and yet I think the banner ad that runs across the screen and obscures the television viewing audience's view of the step work is partly the point. It is partly how these movements are framed (or covered up), though I do think that a closer look at c ...
In Media Res

Re: Bleak House - Beautiful Things

Alan, I totally agree with

By
Avi Santo Old Dominion University

Tuesday, December 19, 2006 — 6:18 am
Alan, I totally agree with your assessment that meaning does not (and in most instances, should not and cannot) rest with producers and I'll comp to my snobbery here (though, oddly, I'm used to being the populist in the bunch, but JH just brings ...
In Media Res

Re: Throwing Out the Welcome Mat: Guests and Victims on Television Satire

Interesting question,

By
Avi Santo Old Dominion University

Monday, July 23, 2007 — 7:59 pm
Interesting question, Jonathan. I definitely think that the strategies politically-charged satirical television engage in when representing political figures needs further investigation. Where I differ slightly is in questioning the complicity between pol ...
In Media Res

Re: Global Machinima: Pros and Cons?

This is a fascinating clip,

By
Avi Santo Old Dominion University

Monday, July 16, 2007 — 10:08 pm
This is a fascinating clip, Radhika, and to go along with your comment, I could not help but be distracted by the slippages in linguistic markers that accompany the narrative. While the clearly western narrators disturb the third-worldness of the events b ...
In Media Res

Re: Corporate Authorship, Film Adaptation, and Universal Pictures’ The Raven (1935)

I'd like to learn a little

By
Avi Santo Old Dominion University

Tuesday, November 27, 2007 — 4:42 pm
I'd like to learn a little bit more about how Poe adaptations served Universal's corporate identity. You suggest that the studio was positioned as mediator between the author and the moviegoer, but how was this intermediary role articulated? On ...
In Media Res

Re: ABBA 1974: The Birth of Swedish Modernity?

fascinating piece,

By
Avi Santo Old Dominion University

Monday, November 5, 2007 — 5:42 pm
fascinating piece, Christian. While my knowledge of Sweden is limited, I can definitely see how these international competitions become important sites for not only gaining cultural capital but redefining it on a global stage. ABBA definitely makes Sweden ...
In Media Res

Re: Latino Hip Hop: The Complexity of Challenging the Status Quo

Interesting piece, Mari.

By
Avi Santo Old Dominion University

Monday, November 12, 2007 — 8:40 pm
Interesting piece, Mari. While I don't see much in this clip to indicate an affirmation of patriarchy and sexism (though this might be more evident from their lyrics, which, to my detriment, I do not understand), I am curious about the history of &qu ...
In Media Res

Re: Empathy is Futile? Media, War and Empire from the Classroom

but I wonder, Chris, if

By
Avi Santo Old Dominion University

Monday, April 30, 2007 — 8:20 pm
but I wonder, Chris, if Stewart's efforts, in some ways, don't further prove Paula's point about Americans lacking empathy. Why must we need an intermediary, no less a white male suffering from liberal guilt like Stewart, through whom to ex ...

Plan

Following completion of my current book project, Selling the Silver Bullet: Transmedia Brand Licensing and Merchandizing, 1933-2008, I am embarking on a collected anthology co-edited with Derek Johnson and Derek Kompare on re-imagining management's role within cultural production. I am also gathering materials for a second manuscript on creativity and cultural participation in brand communities, tentatively titled "From Fandom to Brandom," which investigates how individuals and communities are increasingly shaping brand meanings from below resulting in new relationships between brand owners and the public. I continue to work with Kathleen Fitzpatrick and NYU Press to develop a set of flexible protocols for conducting online ope peer-to-peer review, which includes standards for evaluating born-digital work and imagining new modes of engagement between reviewers and authors in a digital environment.

MediaCommons

Avi Santo

As commenter

fascinating piece, Henry. In

While I agree that youtubers

and yet I think the banner

Alan, I totally agree with

Interesting question,

This is a fascinating clip,

I'd like to learn a little

fascinating piece,

Interesting piece, Mari.

but I wonder, Chris, if

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