Avi Santo

As commenter

In Media Res

Re: On Chances Lost: The World Outside Ed’s Garage

What intrigues me, Mary, is

By
Avi Santo Old Dominion University

Thursday, November 15, 2007 — 4:45 am
What intrigues me, Mary, is the fact that they varied the opening sequence episode-to-episode. Why do that if not to call attention to a diverse Latino community? Sitcom formulas, particularly during this era, week after week placed familiar characters wi ...
In Media Res

Re: Entitled much? The Performance of ‘Other’ Englishes

I love the casualness of

By
Avi Santo Old Dominion University

Tuesday, October 23, 2007 — 4:29 pm
I love the casualness of this "linguistic marker of difference" (to borrow a term from Michele Hilmes). The perceived correct and incorrect ways of speaking English in a global context does exactly what you suggest Catie: it renders Japanese cul ...
In Media Res

Re: Multiracial Battlestar Galactica

You raise a couple of

By
Avi Santo Old Dominion University

Wednesday, July 11, 2007 — 2:45 pm
You raise a couple of interesting points, Birgit. First, I think you have successfully hit upon a representational quagmire when it comes to promoting notions of color blindness on television. To visually represent it, the audience must pick up on a parti ...
In Media Res

Re: Oh, What a Primetime Party: The Night is Young on the WB

Really interesting piece,

By
Avi Santo Old Dominion University

Thursday, April 3, 2008 — 1:57 pm
Really interesting piece, Miranda. I also remember this promo well and felt very affected by it at the time for several of the reasons you identify. What also grabbed me was how the shared party atmosphere really linked multiple series together spatially. ...
In Media Res

Re: Machine Memories: Recorded Sound and Memory

very interesting piece,

By
Avi Santo Old Dominion University

Wednesday, October 3, 2007 — 3:56 pm
very interesting piece, Kyle. I especially liked the product placement for Victor Records and the early PA system on which the song was originally heard. The latter made me think of the ways musical memories used to be a much more public affair. Music see ...
In Media Res

Re: Advertising Hillbillies: Genre, Authorship and Audience

Fascinating piece, Kyle. I

By
Avi Santo Old Dominion University

Wednesday, November 28, 2007 — 5:23 pm
Fascinating piece, Kyle. I am especially intrigued by the use of nostalgia as marketing strategy, which seems to give this emerging and still-in-the-process-of-being-crafted genre a coherent history it never really had. What I wonder is how did the early ...
In Media Res

Re: Subway Subtext: Jack in Japan

Lets not presume some

By
Avi Santo Old Dominion University

Wednesday, April 25, 2007 — 10:21 pm
Lets not presume some mythical, authentic Japanese culture that is being eroded by American culture, but instead, how might this commercial speak to/ complicate questions of glocalization? ...
In Media Res

Re: Live Modern with Jack Webb

This is a fascinating piece

By
Avi Santo Old Dominion University

Monday, November 26, 2007 — 9:30 pm
This is a fascinating piece Chris. On the one hand, it makes me question who the imagined audience for Dragnet was. My own research into radio-turned-TV properties like The Lone Ranger and The Green Hornet indicate that their creators/corporate owners wer ...
In Media Res

Re: In The Cloud and Out of Synch: The Question of Asynchronous Media and Media Studies

I know it's not exactly on

By
Avi Santo Old Dominion University

Monday, October 1, 2007 — 8:31 pm
I know it's not exactly on point with your comment, Tim, but I love how technological advancements are marketed in this promo via the illusion of low-tech graphics. I'm reminded of George Lipsitz's assertion that "the new" must be ...
In Media Res

Re: Fox News: “Don’t Worry, Be Anxious”

Wonderful piece, Mark! I

By
Avi Santo Old Dominion University

Monday, April 2, 2007 — 7:55 pm
Wonderful piece, Mark! I agree with Jason and Chuck that this exemplifies precisely the types of scholarly practices and pedagogical opportunities In Media Res can promote and offer. In watching/listening to this piece, I was struck by the notion of " ...

Plan

Following completion of my current book project, Selling the Silver Bullet: Transmedia Brand Licensing and Merchandizing, 1933-2008, I am embarking on a collected anthology co-edited with Derek Johnson and Derek Kompare on re-imagining management's role within cultural production. I am also gathering materials for a second manuscript on creativity and cultural participation in brand communities, tentatively titled "From Fandom to Brandom," which investigates how individuals and communities are increasingly shaping brand meanings from below resulting in new relationships between brand owners and the public. I continue to work with Kathleen Fitzpatrick and NYU Press to develop a set of flexible protocols for conducting online ope peer-to-peer review, which includes standards for evaluating born-digital work and imagining new modes of engagement between reviewers and authors in a digital environment.

MediaCommons

Avi Santo

As commenter

What intrigues me, Mary, is

I love the casualness of

You raise a couple of

Really interesting piece,

very interesting piece,

Fascinating piece, Kyle. I

Lets not presume some

This is a fascinating piece

I know it's not exactly on

Wonderful piece, Mark! I

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