As commenter

• In Media Res
  Re: Help Wanted, No Experience Necessary

  Beta Testing as AAA Game Marketing

  By

  Matthew Thomas Payne University of Notre Dame

  Tuesday, May 3, 2011 — 5:57 pm

  Great post, Nina! I’m struck by how effortlessly and seamlessly beta testing has been integrated into AAA game marketing campaigns (shored up by sympathetic elimination-style shows like The Tester, no doubt).   Take for example the current Gears of War 3 ...
• In Media Res
  Re: "C'mere, stay": Immersion as Immergence, Pervasion, and Abeyance

  The Sizzle of Immersion

  By

  Matthew Thomas Payne University of Notre Dame

  Tuesday, April 14, 2009 — 6:17 pm

  Thanks for the excellent discussion topic and clip, Judd. I’d like to pick up on Ken’s point about the staged moments of transition into a game environment.   I agree that an effectively affective introduction of/into a ludic space whets our appetite(s) f ...
• In Media Res
  Re: Geek Love: Technical Expertise as a Source of Computer Game Pleasure

  If I understand Avi’s

  By

  Matthew Thomas Payne University of Notre Dame

  Wednesday, July 18, 2007 — 7:22 pm

  If I understand Avi’s question correctly, it seems that Ian Bogost’s notion of “procedural rhetoric” in video games might offer one useful way of uniting traditional notions of authorship with the open-endedness of video gameplay. In other words, what art ...
• In Media Res
  Re: Virtual Funeral Crashing

  “Leeroy you are just

  By

  Matthew Thomas Payne University of Notre Dame

  Tuesday, July 24, 2007 — 8:59 pm

  “Leeroy you are just stupid as hell.” Dave Parry’s clip reminds me of the now infamous “Leeroy Jenkins” video. Here (http://www.youtube.com/watch?v=LkCNJRfSZBU), a group’s best-laid plans are unceremoniously undone by the impetuous Jenkins. Like Jonathan ...
• In Media Res
  Re: Global Machinima: Pros and Cons?

  I concur w/ Richard’s

  By

  Matthew Thomas Payne University of Notre Dame

  Wednesday, July 18, 2007 — 6:48 pm

  I concur w/ Richard’s reservations about machinima’s ability to compellingly convey the gravity of this story, and w/ Judd’s points about machine cinema’s technological limitations. Indeed, framed as a news document, this SL-based short aspires to a reali ...

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