In the pilot of 30 Rock, Jack Donaghy (as smarmed by Alec Baldwin) takes over NBC's oversight of a sketch comedy show based on his acumen in market research honed in GE's appliance division. This clip offers a winking parody of the corrupted logic of conglomeration, where cultural products are treated as mass-produced commodities--programming both televisions and microwaves, this is the illogical extension of Mark Fowler's infamous "toaster with pictures." However the logic twists back around, as the Trivection Oven is an actual product, offering the very features that Donaghy gleefully rattles off and thus providing GE some free product meta-integration. Furthermore, GE ran two ads for the Trivection Oven during 30 Rock's NBC debut, blurring the lines between parody, synergy, and advertising. This product promotes itself with three kinds of heat: conventional advertising for standard appeals, product integration for stealthy awareness, and self-deprecating meta-commentary for us jaded critics willing to cut GE and NBC some slack for mocking their own synergy. Is this the future of television or toasters?