“The Cliché Family in Television-land” posted to YouTube on February 8th 2008 is a commercial television industry satire of television commercial characters and common clichés used in advertising. Shot in the early 1960’s it presents both a unique historical perspective of TV commercial clichés, as well as a unique perspective, that of its creator, a TV commercial production company of the late 50’s and early 60’s. It is here that MPO productions internally parodies its own product and humorously introduces us to the Cliché Family, a device often used in advertising to quickly appeal to the public. In this parody the advertising company is in essence mocking itself in its complicity to manipulate the consuming public to buy laundry soap, cereal, toothpaste or shaving cream. In a business where buying airtime is a costly venture of 30 second intervals, the immediacy and descriptive power of the overused cliché proves still powerful in this industry. Although the film clip is fun to watch, more interesting is to compare how some of these clichés continue to be repeatedly regurgitated 40 years later, and to see how they are currently portrayed in contemporary television. At least two members of the cliché family remain virtually intact today through portrayals of Excedrin Pain Reliever and Pepto Bismol. In fact, many of the exemplified clichés are little changed in today’s commercials as these handful of commercial clichés are continually re-contextualized according to popular culture and serve to transform the clichés themselves into whatever fits the prevailing culture. For example, the depicted Doctor cliché has transformed through the years spanning from the 60’s version in the clip to a similarly fatherly Marcus Welby M.D. version in the 70’s, to today’s version of Dr. McDreamy from Grey’s Anatomy, where the doctor is a handsome, sensitive, available, 30-something man. The persistent form of these cliché caricatures suggests they may eternally undergo a simulacral mutation in order to reinvent and adapt to the new and emerging clichés of popular culture, thereby retaining their descriptive power in Televisionland.