It’s no secret that America’s Next Top Model is, in large part, about Tyra Banks: from her desire to serve as council to young girls experiencing a form of heightened reality to the frequent intrusion of personal projects (e.g., Tyra as photographer, Tyra as singer, Tyra’s epiphany about homelessness, etc.), Tyra’s presence is felt throughout the show. In the most recent cycle, Tyra asked a crop of competing all-stars to shoot a video for her latest project, Modelland.
Ostensibly aimed at a generation of girls plagued by doubts about themselves and their bodies, Modelland fits firmly within Tyra Banks’ stated intention of challenging the dominant notions of beauty.
Although the book’s main character Tookie, like the contestants on America’s Next Top Model, is undoubtedly altered for the better by her brush with “real” models, transformative agency—the power to change—continues to be located in an outside institution. We do a disservice to our populations of interest by focusing solely on the gains made and foregoing the process by which this makeover occurs; we nobly envision the “what” but entirely forget about the “how.” Moreover, despite the potential feeling of empowerment experienced by the young women under Tyra’s eye on America’s Next Top Model, the fact remains that actual power is controlled and conferred by a system that is far beyond their current demonstrated scope. Those who appear on America’s Next Top Model may hold a fleeting interest for fashion and introducing alternative body shapes to the mass audience is certainly part of the process, but we must also ask ourselves the extent to which these efforts challenge viewers, industry, and culture to meaningfully redefine the conceptualization of beautiful. What Tyra hopes for is a consideration of aesthetics, economic forces, and values regarding women’s bodies but her efforts demonstrate a clear inability to actually engage us in such an endeavor.