As commenter

• In Media Res
  Re: Earth in the Spin Cycle: The Myth of the Green Tech Industry

  My pleasure. I’m glad to

  By

  Jonathan Hielkema Independent Scholar

  Sunday, February 14, 2016 — 8:42 pm

  My pleasure. I'm glad to bring this video and Apple's whole campaign to wider attention because it's an important plank of their brand. Without these initiatives, which are real enough, as I noted, they would not be able to cultivate the sa ...
• In Media Res
  Re: Earth in the Spin Cycle: The Myth of the Green Tech Industry

  One of the visual tricks of

  By

  Jonathan Hielkema Independent Scholar

  Sunday, February 14, 2016 — 8:50 pm

  One of the visual tricks of branding is that companies appear to be able to differentiate themselves while remaining essentially all part of the same parasitic system. Apple defines itself as environmentally friendly (as a brand, not just as a set of indi ...
• In Media Res
  Re: You Can Make a Movie Now, But Some People Will Never be the Next Cate Blanchett: Continued Filmmaking Inequalities in a quote unquote Post-Colonial, Post-Gender Society.

  Thanks for sharing the

  By

  Jonathan Hielkema Independent Scholar

  Sunday, February 14, 2016 — 9:02 pm

  Thanks for sharing the trailer and your words. Ironically, the proliferation of content being made by amateurs and semi-professionals struggling to find an audience has just meant more fodder for increasingly centralized monopolies to push out. Anyone can ...