In Media Res

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• In Media Res
  

  Live Modern with Jack Webb

  By

  Christopher Anderson Indiana University

  November 24, 2007

  5 comments

  beginning in 1949 and Chesterfield’s substantial advertising budget that convinced NBC to add a television ... version of Dragnet beginning in January 1952. In 1950 the Journal of the American Medical Association ... answer, at least for a moment in the flow of television in 1958, was to Live Modern with Jack Webb. ...
• In Media Res
  

  The Power of the Cliché in Televisionland

  By

  Randall Renner University of Florida

  March 26, 2008

  2 comments

  contemporary television. At least two members of the cliché family remain virtually intact today through ...
• In Media Res
  

  Defictionalization

  By

  Lisa Patti Hobart and William Smith Colleges

  March 23, 2010

  7 comments

  Defictionalization product integration fandom commercials Curator's Note In the summer of 2009, the HBO online store launched the new soft drink Tru Blood, based on the synthetic blood substitute featured in the popular HBO drama True Blood, the subs ...
• In Media Res
  

  “The Legend of G.I. Joe…New from Marvel Comics!”: The Toy as Comic Book on Television

  By

  Derek Johnson University of Wisconsin, Madison

  May 08, 2008

  7 comments

  “The Legend of G.I. Joe…New from Marvel Comics!”: The Toy as Comic Book on Television comic books commercials convergence cultural products FCC G.I. Joe Hasbro marketing Marvel Enterprises narrative play regulation toys transmedia storytelling Curator ...
• In Media Res
  

  “‘Save Me Captain Stubing! Skeletor and The Lone Ranger have joined forces and are attacking the General Lee’: The place of play

  By

  Avi Santo Old Dominion University

  May 09, 2008

  8 comments

  “‘Save Me Captain Stubing! Skeletor and The Lone Ranger have joined forces and are attacking the General Lee’: The place of play commercials toys play transmedia children Transformers underoos Superman Hulk G.I. Joe Captain Action Mattell Hasbro Marvel En ...