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In Media Res
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In Media Res
"'You know what my favorite promotion is? Lost!' The ongoing convergence of content and promotion"
By
Max Dawson
Indiana University
February 17, 2009
5 comments
first of my two videos, “ The Office Is Closed,” was made early during the strike, and
begins
with the ...
In Media Res
The Third Kind of Heat: 30 Rock & Overcooked Synergy
By
Jason Mittell
Middlebury College
October 25, 2006
4 comments
The Third Kind of Heat: 30 Rock & Overcooked Synergy advertising product integration NBC 30 Rock General Electric synergy Curator's Note In the pilot of 30 Rock, Jack Donaghy (as smarmed by Alec Baldwin) takes over NBC's oversight of a sketc ...
