In Media Res

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• In Media Res
  

  Sudsy Superheroes and Transmedia Storytelling, or, Why Comic Book Heroes Do It Better

  By

  Avi Santo Old Dominion University

  May 04, 2007

  forestall possible cancellation through what amounted to little more than a one time stunt, Marvel's ... even hints at the possibility for future plot entanglements. What if Stark showed up as a rival to ...
• In Media Res
  

  Nuts!: The Fan Campaign to Save Jericho

  By

  Chuck Tryon Fayetteville State University

  June 13, 2007

  rally support for the show and to make fan interest as visible as possible. Of course, the most ...
• In Media Res
  

  "'You know what my favorite promotion is? Lost!' The ongoing convergence of content and promotion"

  By

  Max Dawson Indiana University

  February 17, 2009

  5 comments

  "'You know what my favorite promotion is? Lost!' The ongoing convergence of content and promotion" Youtube WGA strike The Office promotion paratexts networks NBC internet video CBS advertising 30 Rock Curator's Note In programming ...
• In Media Res
  

  Hulk Smash Wimpy White Man Who is Also Hulk: Reasserting Masculine Authority through Masochism

  By

  Avi Santo Old Dominion University

  March 21, 2008

  4 comments

  Hulk Smash Wimpy White Man Who is Also Hulk: Reasserting Masculine Authority through Masochism whiteness race gender adaptation masculinity superheroes masochism Marvel Enterprises CBS 1970s destabilize David Savran reflexive sadomasochism backlash Incred ...