In Media Res

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• In Media Res
  

  Transmedia Recipes? Consuming Butterbeer, Pumpkin Juice and Everyflavor Beans

  By

  Lisa Schmidt Bishop's University

  November 17, 2010

  11 comments

  imaginary flavor.   It doesn’t seem possible that such a thing as authentic butterbeer could exist, ... experience.   In fact, transformative versions of butterbeer can be found on YouTube alongside the records of ...
• In Media Res
  

  Dharma Orientation Film

  By

  Roberta Pearson University of Nottingham (UK)

  October 28, 2007

  1 comment

  cool enough that I’m editing a book on it at this very moment and hoping for some viral marketing). But ... I’m also a little worried about the totalising spread of big media that this clip represents, bringing ...
• In Media Res
  

  Prophetic Revisionist Paratextual Ontologies: Preparing the Way for The Force Awakens

  By

  Garret Castleberry Mid-America Christian University

  December 16, 2015

  alongside audience innovations. On the other hand, fandom's "shoot- first"  cynicism  can either  highjack  textual ...
• In Media Res
  

  Sudsy Superheroes and Transmedia Storytelling, or, Why Comic Book Heroes Do It Better

  By

  Avi Santo Old Dominion University

  May 04, 2007

  forestall possible cancellation through what amounted to little more than a one time stunt, Marvel's ... even hints at the possibility for future plot entanglements. What if Stark showed up as a rival to ...
• In Media Res
  

  “The Legend of G.I. Joe…New from Marvel Comics!”: The Toy as Comic Book on Television

  By

  Derek Johnson University of Wisconsin, Madison

  May 08, 2008

  7 comments

  “The Legend of G.I. Joe…New from Marvel Comics!”: The Toy as Comic Book on Television comic books commercials convergence cultural products FCC G.I. Joe Hasbro marketing Marvel Enterprises narrative play regulation toys transmedia storytelling Curator ...
• In Media Res
  

  “She’s a Marvel”: Daytime Soaps and Transmedia Storytelling

  By

  Elana Levine

  April 10, 2007

  5 comments

  “She’s a Marvel”: Daytime Soaps and Transmedia Storytelling superheroes comic books crossover soap operas Guiding Light Marvel Enterprises transmedia storytelling cancellation ratings gimmick genre conventions genre hybridity Curator's Note Harley Da ...