In Media Res

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• In Media Res
  

  Sudsy Superheroes and Transmedia Storytelling, or, Why Comic Book Heroes Do It Better

  By

  Avi Santo Old Dominion University

  May 04, 2007

  forestall possible cancellation through what amounted to little more than a one time stunt, Marvel's ... even hints at the possibility for future plot entanglements. What if Stark showed up as a rival to ...
• In Media Res
  

  “The Legend of G.I. Joe…New from Marvel Comics!”: The Toy as Comic Book on Television

  By

  Derek Johnson University of Wisconsin, Madison

  May 08, 2008

  7 comments

  “The Legend of G.I. Joe…New from Marvel Comics!”: The Toy as Comic Book on Television comic books commercials convergence cultural products FCC G.I. Joe Hasbro marketing Marvel Enterprises narrative play regulation toys transmedia storytelling Curator ...
• In Media Res
  

  “She’s a Marvel”: Daytime Soaps and Transmedia Storytelling

  By

  Elana Levine

  April 10, 2007

  5 comments

  “She’s a Marvel”: Daytime Soaps and Transmedia Storytelling superheroes comic books crossover soap operas Guiding Light Marvel Enterprises transmedia storytelling cancellation ratings gimmick genre conventions genre hybridity Curator's Note Harley Da ...