In Media Res

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• In Media Res
  

  'Technology is a Glittering Lure'- Audiences in the Convergence Era

  By

  Darcey West Morris Georgia State University

  October 17, 2011

  action against what they argue is a violation of consumer trust. And I’m sure Don Draper would not want ... activities as fast as new technologies are developed that alter the possibilities for them. Journalists’ role ...
• In Media Res
  

  'Mohr' No More? Advertising the Other in German-Speaking Europe

  By

  Susanne Hamscha Free University Berlin

  October 28, 2009

  1 comment

  Austrian customers, namely “Mohr im Hemd” ice cream. “Mohr im Hemd,” a warm chocolate cake served with ... colonialism and slavery. But “Mohr im Hemd,” be it as ice cream or in its usual cake form, is not the only ...
• In Media Res
  

  Bodies in Code, and in the Cultural Imaginary

  By

  Lauren Klein The Graduate Center and Macaulay Honors College, CUNY

  June 23, 2011

  2 comments

  1) the clip on the left is a screen capture of one person’s viewing experience; if possible, you ...
• In Media Res
  

  Brought to You With Limited Commercial Interruption: The temporalities of online TV

  By

  JP Kelly Royal Holloway, University of London

  February 18, 2009

  5 comments

  temporalities of broadcast TV. It’s not just the possibility for viewers to reorganise the sequence of their ad ... accustomed to the shorter commercial breaks of online TV, it seems possible that more broadcasters will ...
• In Media Res
  

  Wild Thing: HDTV and the Demasculinized Male Viewer

  By

  Marusya Bociurkiw Ryerson University, Toronto

  October 09, 2009

  1 comment

  demasculinization I’m noticing in HDTV ads? Many of the ads I’ve been looking at seem to crystallize what Jeanne ...
• In Media Res
  

  Get Smart: Television and Programmatic Advertising in the Internet of Things

  By

  Christopher M. Cox Georgia State University

  October 29, 2015

  1 comment

  or outside the home. This information combines with demographic information, such as age and personal ...
• In Media Res
  

  ÍCONOS: Pulling the Heartstrings through Well-crafted Nostalgia

  By

  Yashuri Del Rosario Rodriguez

  November 16, 2022

  outside of limited and homogenous stereotypes.  Spanish programming Dish Latino’s use of nostalgia adds ...
• In Media Res
  

  Burgundy Histories? WEWS-TV “Catch 5!” 1970s promo

  By

  Mark Williams Dartmouth College

  February 26, 2008

  8 comments

  particular fosters an opening of reading possibilities, I want to encourage more possibilities than camp ... Burgundy histories?- that deploy camp to new advantage. Or might such projects conflict with a possible ...
• In Media Res
  

  Affording Digital Audio Sleep Media

  By

  Ian Derk Arizona State University

  October 11, 2022

  third parties. Removing third-party advertising affords uninterrupted audio sleep media not possible on ...
• In Media Res
  

  "'You know what my favorite promotion is? Lost!' The ongoing convergence of content and promotion"

  By

  Max Dawson Indiana University

  February 17, 2009

  5 comments

  "'You know what my favorite promotion is? Lost!' The ongoing convergence of content and promotion" Youtube WGA strike The Office promotion paratexts networks NBC internet video CBS advertising 30 Rock Curator's Note In programming ...

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