In Media Res

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• In Media Res
  

  Sudsy Superheroes and Transmedia Storytelling, or, Why Comic Book Heroes Do It Better

  By

  Avi Santo Old Dominion University

  May 04, 2007

  forestall possible cancellation through what amounted to little more than a one time stunt, Marvel's ... even hints at the possibility for future plot entanglements. What if Stark showed up as a rival to ...
• In Media Res
  

  Andy Samberg’s D-ck in a Book?: The Highs and Lows of Marketing Literature on the Internet

  By

  Hollis Griffin Denison University

  August 07, 2007

  York, its famously wealthy, overwhelmingly white Upper East Side, and that neighborhood's ...
• In Media Res
  

  Convergence Fashion: Hailing the Gossip Girl Fan

  By

  Louisa Stein Middlebury College

  November 22, 2007

  2 comments

  Convergence Fashion: Hailing the Gossip Girl Fan Veronica Mars The OC materialism marketing integrated advertising Gossip Girl gender fashion fandom extratextual CW convergence consumerism class Curator's Note Much like Veronica Mars and The OC, Goss ...
• In Media Res
  

  “The Legend of G.I. Joe…New from Marvel Comics!”: The Toy as Comic Book on Television

  By

  Derek Johnson University of Wisconsin, Madison

  May 08, 2008

  7 comments

  “The Legend of G.I. Joe…New from Marvel Comics!”: The Toy as Comic Book on Television comic books commercials convergence cultural products FCC G.I. Joe Hasbro marketing Marvel Enterprises narrative play regulation toys transmedia storytelling Curator ...
• In Media Res
  

  Digital Labor in Participatory Television

  By

  Adam Fish Lancaster University, Sociology

  May 05, 2011

  6 comments

  Digital Labor in Participatory Television work TV television Labor in the Media Industries labor immaterial gore fish ethnography digital current tv current culture convergence anthropology Al Gore adam fish adam Curator's Note From 2006-2009, while ...