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Showing items 1 through 9 of 1.
In Media Res
TV Azteca, Oster Kitchen Appliances, and Mexico's Privileged
By
Chad Thomas Beck
Indiana University
October 16, 2009
3 comments
TV Azteca, Oster Kitchen Appliances, and Mexico's Privileged target audiences social class Race/Ethnicity product integration Mexican television Curator's Note My approach to integrated (in-program) advertising is to analyze how its presence in ...
