In Media Res

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• In Media Res
  

  Indie Volkswagens on Screens Big and Small

  By

  Michael Z. Newman University of Wisconsin - Milwaukee

  February 27, 2007

  use in a running gag, having to be rolled into acceleration to be started from third gear while the ... characters run alongside. This quality comes from the VW's history as an emblem of counterculture. ...
• In Media Res
  

  Steel Magnolia: Nancy Grace and the Epistemology of Place

  By

  Hollis Griffin Denison University

  March 30, 2007

  2 comments

  on. Viewers learned that Grace was a prosecutor, victims' rights advocate and a crime victim ...
• In Media Res
  

  “Define Good”: The Anxious Pleasures of Subscribing to HBO

  By

  Avi Santo Old Dominion University

  April 13, 2007

  5 comments

  “Define Good”: The Anxious Pleasures of Subscribing to HBO narrative branding HBO masculinity Rome genre quality TV masochism premium cable Curator's Note HBO’s anti-television branding strategies are also gendered affairs. If TV and its viewers have ...
• In Media Res
  

  Corporate Authorship, Film Adaptation, and Universal Pictures’ The Raven (1935)

  By

  Kyle Edwards Oakland University

  November 27, 2007

  4 comments

  Corporate Authorship, Film Adaptation, and Universal Pictures’ The Raven (1935) branding adaptation horror corporate authorship The Raven Universal Pictures Edgar Allen Poe Bela Lugosi Curator's Note The intentions and unique histories of filmmaking ...
• In Media Res
  

  Baseball *Is* All It’s Quacked Up To Be

  By

  Doug Battema Western New England University

  February 27, 2008

  14 comments

  video (smooth defensive plays + home run blasts + candid fan-in-the-stand shots backed by a catchy rock ...
• In Media Res
  

  The Public Good and Corporate Goodies: A Genealogical Snapshot

  By

  Joel Adams Harlan Hatcher Graduate Library University of Michigan, Ann Arbor

  March 25, 2008

  2 comments

  corporate culture, many universities seem less interested in higher learning than in becoming licensed ...
• In Media Res
  

  A Family Drama: Television and the fight for the national family

  By

  Aswin Punathambekar University of Michigan

  April 02, 2008

  5 comments

  of differentiation (AXN’s “elite weekends,” for e.g.), it is surprising to learn about a new channel ...
• In Media Res
  

  Re-Branding the Dynasty: Tori Spelling's HSN clips on YouTube

  By

  Leah Shafer Hobart and William Smith Colleges

  March 25, 2010

  8 comments

  Re-Branding the Dynasty: Tori Spelling's HSN clips on YouTube branding commodification hsn torispelling Youtube Curator's Note In his NY Times obituary, Aaron Spelling is called "the most prolific producer in American television." In a ...
• In Media Res
  

  Imagining the Self-Controller: ‘The Wild Divine Project’ as an Experiment in Religious Game Interface

  By

  Vincent Gonzalez UNC - Chapel Hill

  April 15, 2010

  6 comments

  Imagining the Self-Controller: ‘The Wild Divine Project’ as an Experiment in Religious Game Interface wellness video games spirituality new age branding Curator's Note /*-->*/ The Wild Divine Project has posed a classificatory problem since 2003, ...
• In Media Res
  

  Branding in an Evolving Audience Marketplace

  By

  Philip Napoli Fordham University

  October 25, 2010

  2 comments

  actually received a fair bit of criticism for running ads that didn’t feature any of the network’s ...

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