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• In Media Res
  

  “‘Save Me Captain Stubing! Skeletor and The Lone Ranger have joined forces and are attacking the General Lee’: The place of play

  By

  Avi Santo Old Dominion University

  May 09, 2008

  8 comments

  “‘Save Me Captain Stubing! Skeletor and The Lone Ranger have joined forces and are attacking the General Lee’: The place of play commercials toys play transmedia children Transformers underoos Superman Hulk G.I. Joe Captain Action Mattell Hasbro Marvel En ...
• In Media Res
  

  “The Legend of G.I. Joe…New from Marvel Comics!”: The Toy as Comic Book on Television

  By

  Derek Johnson University of Wisconsin, Madison

  May 08, 2008

  7 comments

  “The Legend of G.I. Joe…New from Marvel Comics!”: The Toy as Comic Book on Television comic books commercials convergence cultural products FCC G.I. Joe Hasbro marketing Marvel Enterprises narrative play regulation toys transmedia storytelling Curator ...