In Media Res

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• In Media Res
  

  Hulk Smash Wimpy White Man Who is Also Hulk: Reasserting Masculine Authority through Masochism

  By

  Avi Santo Old Dominion University

  March 21, 2008

  4 comments

  debuted on CBS November 4, 1977 and would run for 87 episodes until 1982, followed by three made for TV ... radiation after learning how a black mother was able to rescue her son from a trapped car under similar ... masculinity-on-the-run formula that would become popular in the 1980s (The A-Team, Knight Rider), in which Banner ...
• In Media Res
  

  Sudsy Superheroes and Transmedia Storytelling, or, Why Comic Book Heroes Do It Better

  By

  Avi Santo Old Dominion University

  May 04, 2007

  extraordinary beings are the norm, but often the emotional scars run far deeper than the bruises incurred in ...
• In Media Res
  

  “The Legend of G.I. Joe…New from Marvel Comics!”: The Toy as Comic Book on Television

  By

  Derek Johnson University of Wisconsin, Madison

  May 08, 2008

  7 comments

  “The Legend of G.I. Joe…New from Marvel Comics!”: The Toy as Comic Book on Television comic books commercials convergence cultural products FCC G.I. Joe Hasbro marketing Marvel Enterprises narrative play regulation toys transmedia storytelling Curator ...