In Media Res

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• In Media Res
  

  "'You know what my favorite promotion is? Lost!' The ongoing convergence of content and promotion"

  By

  Max Dawson Indiana University

  February 17, 2009

  5 comments

  ad revenues these “promos” generate. Take The Accountants, a 2006 web spin-off of The Office that was ...
• In Media Res
  

  Re-Branding the Dynasty: Tori Spelling's HSN clips on YouTube

  By

  Leah Shafer Hobart and William Smith Colleges

  March 25, 2010

  8 comments

  Re-Branding the Dynasty: Tori Spelling's HSN clips on YouTube branding commodification hsn torispelling Youtube Curator's Note In his NY Times obituary, Aaron Spelling is called "the most prolific producer in American television." In a ...
• In Media Res
  

  Pepe el Toro versus Rocky Balboa: Navigating Mexican Cinema on YouTube

  By

  Misha MacLaird Independent Scholar

  November 20, 2014

  parenthetically labeled as "the original" to distinguish it from a number of remakes and spin-offs of ...