In Media Res

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• In Media Res
  

  You Write It! Or, The L Word Is Labor

  By

  Julie Levin Russo Stanford University

  September 21, 2009

  3 comments

  a movie-within-a-TV-show that campily remixed The L Word 's early seasons. Molly's scene earned its winning vote ... Molly or the Wall Street Journal 's winning interviewee. Chaiken's equivalence effaces the ...
• In Media Res
  

  Make a fan vid for MTV and win cool prizes: Participatory pleasures and profits converge

  By

  Avi Santo Old Dominion University

  May 11, 2007

  1 comment

  Make a fan vid for MTV and win cool prizes: Participatory pleasures and profits converge marketing ... carrot that the judges will determine winning entries based on naturalized criteria such as "humor, ...
• In Media Res
  

  "Twilight is a license to print money": Selling the Female Film Franchise

  By

  Courtney Brannon Donoghue University of Texas - Austin

  June 30, 2010

  marketing franchise blockbuster Curator's Note A recent cycle of high earning female stars and ...
• In Media Res
  

  ABBA 1974: The Birth of Swedish Modernity?

  By

  Christian Christensen Karlstad University — Sweden

  November 05, 2007

  7 comments

  clip of ABBA's winning performance at the 1974 Eurovision Song Contest is more than three minutes ...
• In Media Res
  

  Andy Samberg’s D-ck in a Book?: The Highs and Lows of Marketing Literature on the Internet

  By

  Hollis Griffin Denison University

  August 07, 2007

  authors like Candace Bushnell, Plum Sykes, and, yes, Holly Peterson have earned their literary stripes by ...
• In Media Res
  

  Baseball *Is* All It’s Quacked Up To Be

  By

  Doug Battema Western New England University

  February 27, 2008

  14 comments

  Baseball *Is* All It’s Quacked Up To Be 1950s amateurs Baseball branding discourse documentaries fandom Ken Burns Madiso Mallards marketing pro-am promos regionalism sports Curator's Note Inning Seven of Ken Burns’ “Baseball” argues that major socioe ...