As commenter

• In Media Res
  Re: From Cover Lines to Keywords: Women’s Magazines, Advertisers, and the Digital Challenges of Chasing the Audience

  Fascinating post Brooke -

  By

  Catherine Johnson University of Nottingham

  Thursday, October 20, 2011 — 4:42 pm

  Fascinating post Brooke- thanks so much. I'm really interested in the role of the corporations that own the search engines in this. Google often claims that it is helping businesses to connect more effectively with their audiences, but it does have a ...
• In Media Res
  Re: The Interactive Audience

  Understanding Interactivity

  By

  Catherine Johnson University of Nottingham

  Wednesday, October 19, 2011 — 3:51 pm

  This is a really fascinating post and video. I'm really interested at the idea of you both playing together as well as you recording your subjects playing and what they are playing. It provides an awful lot of rich data, both in terms of watching wha ...
• In Media Res
  Re: Being followed by the Fades: chasing the youth audience

  On-going engagement

  By

  Catherine Johnson University of Nottingham

  Thursday, October 20, 2011 — 8:40 am

  Thanks for the interesting questions. The interaction with the audience is very much designed to be on-going over the series. The producers post regularly to Facebook and Twitter, sometimes asking questions, sometimes posting sneak-peaks or behind-the-sce ...