Arthur D. Soto-Vásquez, PhD, is an Assistant Professor of Communication at Texas A&M International University. He studies the relationship between digital media, popular culture, and identity making. He has previously published award-winning research on digital privacy in U.S. presidential campaigns, presidential rhetoric regarding Latinxs in the United States and his first book on Latinx voter mobilzation in the United States. He is from El Paso, Texas.