Avi Santo

As commenter

In Media Res

Re: A New Reconstruction Narrative: Race and BSG

I wonder if Lisa's point can

By
Avi Santo Old Dominion University

Wednesday, July 11, 2007 — 5:02 pm
I wonder if Lisa's point can be extended to suggest how African American struggles for recognition/equality have been displaced in the digital era by more supposedly tech-savvy minority groups? What I am thinking about here is, on the one hand, how t ...
In Media Res

Re: Geek Love: Technical Expertise as a Source of Computer Game Pleasure

I agree that certain

By
Avi Santo Old Dominion University

Tuesday, July 17, 2007 — 7:48 pm
I agree that certain discussions of film and television have moved away from their aesthetic principles (TV barely touched upon this) toward thematic/narrative conventions. Of course, for those of us that listen to director's commentaries on DVD' ...
In Media Res

Re: Video Game Wii-ealism

Really interesting clip,

By
Avi Santo Old Dominion University

Monday, July 23, 2007 — 9:06 pm
Really interesting clip, Matt. What was fascinating to me was the way the commercial not only emphasizes the "wii-lism" of the game interaction by recoding gendered fairy tales of damsels in distress as virtually attainable, but also discursivel ...
In Media Res

Re: What is so comical about old choreography?

and, of course, Armi and

By
Avi Santo Old Dominion University

Friday, November 9, 2007 — 3:32 pm
and, of course, Armi and Danny (and their dancers) seem to evoke a nostalgia for the 1950s (cheerleader outfits, her [is she Armi or Danny?] flowing prep school skirt) combined with the disco craze of the 1970s. Looking back on it through contemporary eye ...
In Media Res

Re: Righteous Anger and the Fear of a Black Planet in Taxi Driver

Agreed, Elana. My desire was

By
Avi Santo Old Dominion University

Friday, March 21, 2008 — 9:37 pm
Agreed, Elana. My desire was to point out how easy it is to fall into the trap in discussing softer masculinities depicted on TV during this decade of validating the logic that television as a "feminized medium" would more easily offer up such a ...
In Media Res

Re: Righteous Anger and the Fear of a Black Planet in Taxi Driver

While I agree that TD seems

By
Avi Santo Old Dominion University

Friday, March 21, 2008 — 8:47 pm
While I agree that TD seems to epitomize a more masculinized mode of address, I am reticent to essentialize film as a whole as gendered masculine and television as feminized, especially during this era. There are plenty of popular films during the 1970s t ...
In Media Res

Re: Righteous Anger and the Fear of a Black Planet in Taxi Driver

In comparison with the other

By
Avi Santo Old Dominion University

Thursday, March 20, 2008 — 3:46 pm
In comparison with the other pieces this week, this clip from Taxi Driver really seems to depict a very different kind of white masculinity in the 1970s; not repentant, not open-minded, neither soft nor in touch with his feelings, but victimized and unhin ...
In Media Res

Re: “And Then There’s Maude”: Television, Abortion, and Social Relevance

great clip,Susan. I've also

By
Avi Santo Old Dominion University

Wednesday, April 18, 2007 — 3:33 pm
great clip,Susan. I've also shown this clip in one of my classes and gotten eerily similar reactions. Many of my students find shows like South Park, The Chappelle Show, and Mind of Mencia to be their preferred spaces for encountering challenging and ...
In Media Res

Re: Can activists prank us to a better society?

To some extent, I have to

By
Avi Santo Old Dominion University

Wednesday, October 24, 2007 — 6:21 pm
To some extent, I have to agree with you, Afsheen, that the point may not only be lost on many not already in the know, but might actually backfire. I used bits from the Yes Men in a class and the majority of students had no idea that what they were watch ...
In Media Res

Re: The Third Kind of Heat: 30 Rock & Overcooked Synergy

Great clip and comment,

By
Avi Santo Old Dominion University

Friday, November 3, 2006 — 12:19 am
Great clip and comment, Jason! Building on both your comment and Kathleen's response, it also seems to me that not only does 30 Rock open up multiple vectors for product pitching, ranging from the blatant to the cynical/ironic, but it also closes dow ...

Plan

Following completion of my current book project, Selling the Silver Bullet: Transmedia Brand Licensing and Merchandizing, 1933-2008, I am embarking on a collected anthology co-edited with Derek Johnson and Derek Kompare on re-imagining management's role within cultural production. I am also gathering materials for a second manuscript on creativity and cultural participation in brand communities, tentatively titled "From Fandom to Brandom," which investigates how individuals and communities are increasingly shaping brand meanings from below resulting in new relationships between brand owners and the public. I continue to work with Kathleen Fitzpatrick and NYU Press to develop a set of flexible protocols for conducting online ope peer-to-peer review, which includes standards for evaluating born-digital work and imagining new modes of engagement between reviewers and authors in a digital environment.

MediaCommons

Avi Santo

As commenter

I wonder if Lisa's point can

I agree that certain

Really interesting clip,

and, of course, Armi and

Agreed, Elana. My desire was

While I agree that TD seems

In comparison with the other

great clip,Susan. I've also

To some extent, I have to

Great clip and comment,

Pages