Sarah Atkinson is Professor of Screen Media at King's College London and co-editor of Convergence: The International Journal of Research into New Media Technologies. Sarah has published widely on the impacts of digital technologies on cinema audiences and film production practices. She has undertaken extensive work into the Live Cinema economy and is has worked on a number of funded immersive media projects (AHRC/EPSRC, SSHRC & Innovate UK). She is currently co-investigator on the international project ‘ReFig - Refiguring Innovation in Games’ leading on mixed reality and virtual reality research initiatives.