The subway hurtles through the tunnel, paralleling Jack Bauer’s dogged, singular intention. No one—not even an entire subway car full of nubile Japanese schoolgirls—can keep him from his mission. The average heterosexual male might take pause at these fantasy-rich surroundings, but Jack only stops for one thing, a quick gulp of his nutritional supplement drink, Calorie Mate. This commercial finally answers the question so many fans of the series have wondered: how Jack maintains his frenetic pace for a whole 24 hours. Jack’s veritable superhuman cardio workout (saving the world) is supported by his low-calorie diet. For those who were not aware before of the lucrative commercial deals available to actors overseas, the Suntory scene in Lost in Translation illustrates the discomfort and alienation for actors—yet joy for fans—of textual or character recognition and global celebrity. Kiefer Sutherland almost seems to be laughing his way through this advertisement as he—and the creators of 24—race to the bank to collect on their residuals. Too bad we can’t see that in one of the split screen panels.