On January 28, 2007, Bollywood actress Shilpa Shetty was crowned the winner of Celebrity Big Brother (CBB) 2007, on Channel 4 in the U.K. The show received national and international attention due to confrontations between Shilpa Shetty and Jane Goody (with three other housemates on Goody's side). Over the course of the show as the arguments and confrontations began to mount, Shilpa claimed that she was being targeted by her housemates because of her race. Although, Shilpa later withdrew her allegations of racism and tried to make up with her fellow housemates, many viewers and some media reports began characterizing the incidents as "bullying," "racist” and "racist bullying." Some columnists in newspapers, magazines and online forums in the U.K. argued that the confrontations on the show were intentionally caused by the producers of Big Brother by casting a lower class "pitbull" like Jade against the upper class "pedigree" of Shilpa Shetty. However, by reducing the debate on racism to a simple effect of the lower class standing of houseguests like Jade, these media analysts failed to recognize the more insidious form and character of racism as a systemic problem in contemporary British society. To suggest that the discourse of racism survives only because some lower class Britons are ill-equipped to be anti-racist not only smacks of upper class elitism, but also seems historically false and empirically invalid given the marginal status of minority representations in mainstream British society.