Taylor Swift’s girlfriendships are central to her celebrity brand as well as her feminism. Her star text exemplifies what brand consultant Collyn Ahart identifies as a shift from ‘I want to look like her’ to ‘I want to be friends with them’. In other words, friendship is positioned at the core of feminine subjectivity. Taylor’s heterosexual girlfriendships are performed across social media. When Lorde won a grammy that both friends were nominated for, Taylor tweeted ‘We're on each other's team’. Taylor’s Instagram feed is a flow of beautiful BFF selfies. Her relationship with fans or ‘Swifties’ is also framed as intimate; not only because of her girlfriend rhetoric, but because the Swifties engage with her through the same networks as her celebrity friends. The Bad Blood video harnesses what I call in Girlfriends and Postfeminist Sisterhood (2013) the 'affective assemblage of female friendship.' The video represents the pleasures of belonging to an intimate ‘we’, as well as the pain of betrayal and revenge. The video flips the trivialised catfight trope into a postfeminist parody of the contemporary action film with the celeb gal-pal brand at its core. Bad Blood was nominated for a VMA Award. On Twitter Nicki Minaj critiqued the way in which black women are marginalised in the industry in favour of those promoting slim bodies. In response Taylor tweeted ‘I've done nothing but love & support you. It's unlike you to pit women against each other. Maybe one of the men took your slot..’. By using the affect of girlfriendship she silences Nicki’s critique, and by suggesting that a man took Nicki’s spot she erases the ways in which women can be oppressed by categories other than gender, thus revealing the limits of her feminism. Katy Perry (who is speculated to be the ‘enemy’ woman in the video) joined in the Twitter conversation: ‘Finding it ironic to parade the pit women against other women argument about as one unmeasurably capitalizes on the take down of a woman...’. Is Katy talking about their friendship, the video, or Taylor’s response to Nicki?