Augmented reality mobile apps continue to emerge as the ‘next big thing.’ The promise of the Articulated Naturality Web (ANW), as presented by QderoPateo Communications, is to add in-depth data to the physical world. This video focuses on marketing, describing the process of renting office space or finding a hotel room. Like much of the web, it’s not surprising to see such new technologies find a niche in the marketplace.
Of greater significance is the newfound ability to visualize the mundane: 3-D weather forecasts (with disturbingly large precipitation) or the virtual floor plan of any building. These utilitarian uses call into question whether this added data is necessary. In the race to add more features to devices, ANW may be the point where more becomes less. Whereas simpler augmented reality apps have us looking upward to identify constellations, newer offerings compel us to reconsider our immediate surroundings.
Manuel Castells’ concept of the 'space of flows' describes the ability for technology to instantly bring people and ideas together without the constraints of physical space. ANW threatens the opposite. Locations that are in proximity (across the street or across the hall) are mentally placed at a distance, either by holding up a cell phone to one’s face or by wearing a less outwardly intrusive device such as technologically-enhanced glasses or even contact lenses that can overlap augmented reality graphics over the real world. The addition of location-based and time-based information (Where am I? What will this look like later?), while useful, threatens to diminish our experiences.
A world may be in your pocket, but at the cost of less engagement with the physical. If social media is accused of limiting face-to-face contact, ANW could diminish exploration of space. An inevitable (and hard to resist) use of this technology will be as an alternative to the tourist map. Where the old-fashioned approach merely provides landmarks, ANW will provide comprehensive information. No more will people explore but instead will arrive where they intend; the liberation and discovery found in those moments of being lost in a new place will disappear, replaced by efficiency and always knowing where you’re going before you get there. If the excitement of living comes from the exploration of uncharted territory, then having a detailed map of every room leaves no door left unopened. Does augmented reality help us escape from the screen, just to reposition reality out of reach?