In Media Res

Search results

• In Media Res
  

  The Third Kind of Heat: 30 Rock & Overcooked Synergy

  By

  Jason Mittell Middlebury College

  October 25, 2006

  4 comments

  The Third Kind of Heat: 30 Rock & Overcooked Synergy advertising product integration NBC 30 Rock General Electric synergy Curator's Note In the pilot of 30 Rock, Jack Donaghy (as smarmed by Alec Baldwin) takes over NBC's oversight of a sketc ...
• In Media Res
  

  Live Modern with Jack Webb

  By

  Christopher Anderson Indiana University

  November 24, 2007

  5 comments

  beginning in 1949 and Chesterfield’s substantial advertising budget that convinced NBC to add a television ... version of Dragnet beginning in January 1952. In 1950 the Journal of the American Medical Association ... answer, at least for a moment in the flow of television in 1958, was to Live Modern with Jack Webb. ...
• In Media Res
  

  Advertising Hillbillies: Genre, Authorship and Audience

  By

  Kyle Barnett Bellarmine University

  November 28, 2007

  4 comments

  Advertising Hillbillies: Genre, Authorship and Audience advertising music corporate authorship genres recording industry talent scouts country 1920s generative mechanisms Gennett Chubby Parker Dock Roberts Okeh Fiddlin' John Carson Henry Whitter Cura ...
• In Media Res
  

  Burgundy Histories? WEWS-TV “Catch 5!” 1970s promo

  By

  Mark Williams Dartmouth College

  February 26, 2008

  8 comments

  Burgundy Histories? WEWS-TV “Catch 5!” 1970s promo history idents journalism Youtube nostalgia advertising aesthetics 1970s regional media affiliate Anchorman: The Legend of Ron Burgany Cleveland Dorothy Fuldheim local media Curator's Note Surfing fo ...
• In Media Res
  

  Whopper Virgins: Nanook Revisited?

  By

  Chris Boulton University of Massachusetts, Amherst

  January 26, 2009

  2 comments

  Whopper Virgins: Nanook Revisited? viral video Orientalism advertising fast food Burger King Whopper Virgins taste test Nanook other identity Curator's Note This faux documentary viral video ad campaign from Burger King reminds me of that infamous sc ...
• In Media Res
  

  "'You know what my favorite promotion is? Lost!' The ongoing convergence of content and promotion"

  By

  Max Dawson Indiana University

  February 17, 2009

  5 comments

  first of my two videos, “ The Office Is Closed,” was made early during the strike, and begins with the ...
• In Media Res
  

  Brought to You With Limited Commercial Interruption: The temporalities of online TV

  By

  JP Kelly Royal Holloway, University of London

  February 18, 2009

  5 comments

  a standard broadcast albeit with shorter intermissions) or they could chose to begin with a two-minute ...
• In Media Res
  

  Bodies in Code, and in the Cultural Imaginary

  By

  Lauren Klein The Graduate Center and Macaulay Honors College, CUNY

  June 23, 2011

  2 comments

  the center of the screen. As the videos begin to spin in unison, the viewer comes to perceive the ...
• In Media Res
  

  Advergaming and Niche Branding

  By

  Matthew Thomas Payne University of Notre Dame

  August 18, 2011

  3 comments

  a niche taste culture of parodic transgression that begins with the nightly programming block but extends ...
• In Media Res
  

  Finding Your Niche on the New YouTube

  By

  Ethan Tussey Georgia State University

  February 02, 2012

  4 comments

  videos sent to me by friends. If I were to begin using YouTube as an entertainment destination, and ... subscribe to multiple channels, it would be easier for Google advertisers to begin marketing to my tastes. ...

Pages