In Media Res

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• In Media Res
  

  “My MySpace Schedule Keeps Me Way Too Busy to Date”: Glee and Social Networking Sites

  By

  Kimberly Owczarski University of Arizona

  April 06, 2010

  5 comments

  ongoing transition to social TV. Several venues all carrying the same Rachel tweet, “I’m confident that at ... some point, I’m going to be huge in Japan,” means she won’t be the only one having to clear her ...
• In Media Res
  

  “What Steven Wants: Gestural Computing, Digital Manual Labor, and the Boom! Moment”

  By

  Lisa Nakamura University of Illinois, Urbana Champaign

  March 11, 2008

  finger, and scroll,” and “You can see what I’m doing with my finger” augments the visual and tactile ...
• In Media Res
  

  “She Might Like to be a Veterinarian”: Parents, Parent Companies, and the Princess Movement

  By

  Caryn Murphy University of Wisconsin, Madison

  May 06, 2008

  11 comments

  “She Might Like to be a Veterinarian”: Parents, Parent Companies, and the Princess Movement world building transmedia toys marketing Good Morning America gender Disney children Curator's Note When I caught this segment on Good Morning America last sp ...
• In Media Res
  

  AR Horror Gimmicks: Sites of Unbounded Potential and Vulnerability

  By

  Alexander Svensson Indiana University, Bloomington

  April 02, 2019

  3 comments

  own possibilities of material unboundedness and breakdown. Importantly, these notions of bodily excess ...
• In Media Res
  

  Television’s New Publics and Privates: From Mobile Privatization to Trans-Spatial Publicity?

  By

  Hollis Griffin Denison University

  April 23, 2008

  1 comment

  things traverse that long irksome public/private binary. I want to raise the possibility that ...
• In Media Res
  

  “The Legend of G.I. Joe…New from Marvel Comics!”: The Toy as Comic Book on Television

  By

  Derek Johnson University of Wisconsin, Madison

  May 08, 2008

  7 comments

  “The Legend of G.I. Joe…New from Marvel Comics!”: The Toy as Comic Book on Television comic books commercials convergence cultural products FCC G.I. Joe Hasbro marketing Marvel Enterprises narrative play regulation toys transmedia storytelling Curator ...
• In Media Res
  

  The Signal Through the Noise: Hillary Clinton “1984″ Video Mashup

  By

  Richard Edwards Ball State University

  March 24, 2007

  2 comments

  The Signal Through the Noise: Hillary Clinton “1984″ Video Mashup viral videos political ads parody Negativeland mashup marketing Mark Dery Mac-PC Hillary Clinton culture jamming alternative media Ad Busters 1984 Curator's Note This widely circulatin ...
• In Media Res
  

  Re-contextualizing Archives

  By

  Laurie N. Taylor University of Florida

  March 24, 2008

  2 comments

  Re-contextualizing Archives Youtube marketing archiving copyright Web 2.0 Unilever Dove soap finding aids remixing Massive data storage digital archives response videos Onslaught Curator's Note “A Message from Unilever,” posted to YouTube on October ...
• In Media Res
  

  "Be Yourself; Everyone Else Is Already Taken" and Other Adventures in Street Style Marketing

  By

  Julie Baumgardner New York University, Interdisciplinary Human & Social Thought

  April 12, 2011

  3 comments

  "Be Yourself; Everyone Else Is Already Taken" and Other Adventures in Street Style Marketing street style originality Models marketing advertising Curator's Note Despite ideas to the contrary, being different is a desirable attribute. Socie ...
• In Media Res
  

  Baseball *Is* All It’s Quacked Up To Be

  By

  Doug Battema Western New England University

  February 27, 2008

  14 comments

  Baseball *Is* All It’s Quacked Up To Be 1950s amateurs Baseball branding discourse documentaries fandom Ken Burns Madiso Mallards marketing pro-am promos regionalism sports Curator's Note Inning Seven of Ken Burns’ “Baseball” argues that major socioe ...