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• In Media Res
  

  “She Might Like to be a Veterinarian”: Parents, Parent Companies, and the Princess Movement

  By

  Caryn Murphy University of Wisconsin, Madison

  May 06, 2008

  11 comments

  “She Might Like to be a Veterinarian”: Parents, Parent Companies, and the Princess Movement world building transmedia toys marketing Good Morning America gender Disney children Curator's Note When I caught this segment on Good Morning America last sp ...
• In Media Res
  

  “The Legend of G.I. Joe…New from Marvel Comics!”: The Toy as Comic Book on Television

  By

  Derek Johnson University of Wisconsin, Madison

  May 08, 2008

  7 comments

  “The Legend of G.I. Joe…New from Marvel Comics!”: The Toy as Comic Book on Television comic books commercials convergence cultural products FCC G.I. Joe Hasbro marketing Marvel Enterprises narrative play regulation toys transmedia storytelling Curator ...